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Marketing research / David A. Aaker.

by Aaker, David A | Kumar, V | Day, George S.

Edition: 5 Sub ed. Publisher: [S.l.] : John Wiley & Sons Inc, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83 AAK (1).
Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil.

by Kambil, Ajit | Heck, Eric Van | Heck, E. Van.

Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1).
The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).
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