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Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 HAW (1).
Consumer behavior : implications for marketing strategy / Del I. Hawkins.

by Hawkins, Del I | Best, Roger J | Coney, Kenneth A.

Edition: 6 Sub ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.83420973 (1).
Electronic marketing and the consumer.

by Peterson, Dr. Robert A.

Edition: illustrated edition ed. Publisher: [S.l.] : Sage Publications, Inc, 1997Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 ELE (1).
Making markets : how firms can design and profit from online auctions and exchanges / Ajit Kambil.

by Kambil, Ajit | Heck, Eric Van | Heck, E. Van.

Publisher: [S.l.] : Harvard Business Press, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KAM (1).
Strategic electronic marketing in managing E-business / Brad A. Kleindl Ph.D.

by Ph.D., Brad A. Kleindl | Keindl, Brad A.

Edition: Package ed. Publisher: [S.l.] : Thomson South-Western, 2000Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.84 KLI (1).
Dynamics of mass communication : media in transition / Joseph R. Dominick.

by Dominick, Joseph R.

Edition: 11th Revised edition ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2010Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 302.23 DOM (1).
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