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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G, 1933- | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: Central Library (CL)Call number: 659.1 BAT (2).
Marketing research /

by Aaker, David A.

Material type: Text Text Publisher: John Wiley & Sons, New Delhi : 2018Availability: Items available for loan: US-Pakistan Center for Advanced Studies in Energy (USPCAS-E)Call number: 658.83 MAR (1).
Strategic market management /

by Aaker, David A.

Material type: Text Text Availability: Items available for loan: US-Pakistan Center for Advanced Studies in Energy (USPCAS-E)Call number: 658.8 AAK (1).
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