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CRITICAL BRAND EVALUATION OF HERITAGE-1 FURNISHER WITH A FOCUS ON POSSIBLE STRATEGIC BRAND EXTENSION INTO KID'S FURNITURE MARKET Abdullah Masood.

by Masood, Abdullah | Ms Maria Qadri.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Islamabad: NBS - NUST, 2013Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
The Effect of Celebrity Endorsement on Repositioning: PTCL Landline Link Advertisement Bilal Ahmed Khan.

by Khan, Bilal Ahmed | Ms. Maria Qadri.

Material type: Text Text Publisher: Islamabad: NBS - NUST, 2013Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
The Impact of SMS Marketing By the Telecom Companies on the Consumer Behavior: A Study in Perspective of Pakistan Sidrah Hameed.

by Hameed, Sidrah | Ms. Maria Qadri.

Material type: Text Text Publisher: Islamabad: NBS - NUST, 2015Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
Impact of Word of Mouth on Consumer Brand Purchase Probability in Restaurant Industry Bushra Azam.

by Azam, Bushra | Ms. Maria Qadri.

Material type: Text Text Publisher: Islamabad: NBS - NUST, 2014Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
Role of Branding for penetrating into a monopolistic market A Case study on PTV World Hummad Anwer

by Hummad Anwer | Ms. Maria Qadri.

Material type: Text Text Availability: Items available for loan: Central Library (CL)Call number: 658 (1).
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