NUST Institutions Library Catalogue

Kellogg on China : strategies for success / edited by Anuradha Dayal-Gulati and Angela Y. Lee.

Contributor(s): Dayal-Gulati, Anuradha | Lee, Angela Y | Kellogg School of ManagementMaterial type: TextTextPublisher: Evanston, Ill. : Northwestern University Press, 2004Description: xxv, 254 p. : ill. ; 23 cmISBN: 0810122251 (pbk. : alk. paper)Subject(s): Business enterprises, Foreign -- China | China -- Foreign economic relationsDDC classification: 382.0951 LOC classification: HF1604 | .K45 2004Online resources: Contributor biographical information | Publisher description
Contents:
China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee.
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Item type Current location Home library Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
Chinese Studies 382.0951 KEL (Browse shelf) Available CL-D-1873
Total holds: 0

Includes bibliographical references and index.

China's global integration and the impact of WTO accession / Anuradha Dayal Gulati and Thomas Rumbaugh -- The changing nature of China's economic zones / Rodrigo Cejas Goyanes ... [et al.] -- Chinese trading companies: creating newe value propositions / Karthik Krishnan ... [et al.] -- Franchising as an expansion strategy in China / Ichiro Enomoto ... [et al.] -- Overcoming the leadership gap / Anthony Chen, Alyson Gampel, and Milan Sevak -- Combating piracy through guanxi / Daniel Beck ... [et al.] -- Sports marketing in China / Colby Maher, Brady Countryman, and Jessica Yang -- Taking global brands to local success: marketing western snack foods in China / Tracy Eckert ... [et al.] -- The challenge of winning local clients for multinational advertising agencies / Kristen Mitchell, Scott Rupp, and James Steckart -- Delivering on the dream--2008 Olympics in Beijing / Christopher Butler ... [et al.] -- Coping with SARS / Angela Y. Lee.

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