Marketing planning & strategy / Subhash C. Jain.

By: Jain, Subhash C, 1942-Material type: TextTextPublisher: Cincinnati, Ohio : South-Western College Pub., 2000Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN: 0324014805Other title: Marketing planning and strategySubject(s): Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .J35 2000
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658.802 JAI (Browse shelf) Available CL-D-2579
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Includes bibliographical references and indexes.

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