New product development : managing and forecasting for strategic success / Robert J. Thomas.
Material type:
TextSeries: The Portable MBA seriesPublisher: New York : J. Wiley, c1993Description: xiv, 352 p. : ill. ; 26 cmISBN: 0471572268 (acidfree paper) :Subject(s): New products -- Management | New products -- Marketing -- ForecastingDDC classification: 658.575 LOC classification: HF5415.153 | .T48 1993Online resources: Publisher description | Table of Contents
| Item type | Current location | Home library | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book
|
School of Mechanical & Manufacturing Engineering (SMME) | School of Mechanical & Manufacturing Engineering (SMME) | General Stacks | 658.575 THO (Browse shelf) | Available | SMME-88 |
Total holds: 0
Includes bibliographical references (p. 319-338) and indexes.
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