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Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 10th ed. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2006Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8,PER (1).
Essentials of marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

by Perreault, William D | McCarthy, E. Jerome.

Edition: 7th ed.Material type: Text Text Publisher: Chicago : Irwin, c1997Availability: Items available for loan: Military College of Engineering (MCE) Call number: 658.8 PER (1).
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