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Advertising Management. Rajeev Batra.

by Batra,Rajeev.

Edition: 5th. Publisher: New Delhi. Prentice Hall of India. 1996Availability: Items available for loan: Central Library (CL)Call number: 659.1 BAT (2).
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

by Batra, Rajeev | Myers, John G, 1933- | Aaker, David A.

Edition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Availability: Items available for loan: Central Library (CL)Call number: 659.1 BAT (2).
Advertising management

by Batra, Rajeev ,Myers, John G ,Aaker, David A.

Edition: 5THMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW DELHI PRENTICE HALL 2004Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.16 BAT (1).
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