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		Marketing: principles and perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge. by Bearden, William O \| Ingram, Thomas N \| LaForge, Raymond W. Edition: 3rd ed. Publisher: Boston, Mass. : McGraw-Hill, 2001Other title: Marketing, principles and perspectives..Availability: Items available for loan: Central Library (CL)Call number: 658.8 BEA (1). Place hold Find in NUST Repository
		Marketing, principles & perspectives : principles & perspectives / William O. Bearden. by Bearden, William O \| Laforge, Raymond W. Edition: 4th ed. Publisher: [S.l.] : Irwin Professional Pub, 2003Online access: Amazon.com \| Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 BEA (1). Place hold Find in NUST Repository
		Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Mary F. Mobley. by Bearden, William O, 1945- \| Netemeyer, Richard G, 1956- \| Mobley, Mary F. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Newbury Park, Calif. : Sage Publications, c1993Online access: Publisher description \| Table of contents only \| Contributor biographical information Availability: Items available for reference: Central Library (CL) Not for loanCall number: 658.83 BEA (1). :