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Advertising and promotion : an integrated marketing communications perspective, sixth edition / George E. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed. Publisher: [S.l.] : McGraw-Hill Companies, 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 343.94082 BEL (2).
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 5th ed. Publisher: [S.l.] : Irwin Professional Pub, 2000Online access: Amazon.com Availability: Items available for loan: Central Library (CL)Call number: 659.1 BEL (1).
Advertising and promotion: An integrated marketing communication perspective/ Belch, Georage E.

by George E. Belch, Michael A. Belch, Keyoor Purani.

Edition: 9th ed.Material type: Text Text Publisher: New Delohi, India : McGraw Hill ; 2015Availability: Items available for loan: Central Library (CL)Call number: 659.1 BEL (1).
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