Exito comercial : practicas administrativas Y contextos culturales / Michael Scott Doyle, T. Bruce Fryer, Ronald C. Cere.

By: Doyle, Michael ScottContributor(s): Cere, Ronald C | Fryer, T. BruceMaterial type: TextTextSeries: With audio cd: Publisher: [S.l.] : Heinle, 2005Edition: 4th edDescription: 560 p. ; 24 cmISBN: 1413006914 (paperback); 9781413006919 (paperback)Subject(s): Business | Business communication | Business--Terminology | International business enterprises | Spanish language | Spanish language--Business SpanishDDC classification: 808.066651061 LOC classification: HF5718Online resources: Amazon.com Summary: The best-selling text for the Business Spanish course, �XITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, �XITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in �XITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.
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Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 808.066651061 SCO 2006 (Browse shelf) Available CIPS0000889
Total holds: 0

The best-selling text for the Business Spanish course, �XITO COMERCIAL gives post-intermediate students of Spanish a solid foundation in business vocabulary, basic business and cultural concepts, and situational practice that will prepare them for success in today's Spanish-speaking business world. This comprehensive and definitive program integrates textual, aural, visual, and web-delivered media to deliver the most complete instructional and learning experience. More than just a handbook containing frequently-used business terms and grammatical constructions, �XITO COMERCIAL turns students into potential professionals by improving the critical thinking and problem-solving skills needed in the business world. Each chapter incorporates a representative variety of situations, transactions, and conflicts into real-life communicative activities and simulations that challenge students to find effective and profitable solutions while developing geo-demographic literacy and cross-cultural communication skills. Flexible, dynamic, written by leaders in the Business Spanish field, the wealth of exercises and activities in �XITO COMERCIAL makes it ideal for use in higher education, companies, banks, agencies, and other language and culture training institutes.

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