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eMarketing excellence : the heart of ebusiness P.R. Smith and Dave Chaffey.

by Smith, P. R | Chaffey, Dave | Chartered Institute of Marketing.

Publisher: Oxford : Butterworth-Heinemann, c2002Availability: Items available for loan: Central Library (CL)Call number: 658.84 SMI (2).
Understanding customers / Chris Rice.

by Rice, Chris | Rice, Chris. Consumer behaviour | Chartered Institute of Marketing.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Online access: Publisher description | Table of contents Availability: Items available for loan: Central Library (CL)Call number: 658.8342 RIC 1997 (1).
Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value / Roger Haywood.

by Haywood, Roger, 1939- | Haywood, Roger, 1939-. Manage your reputation | Chartered Institute of Marketing.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Sterling, VA : Kogan Page, c2006Other title: Corporate reputation, the brand and the bottom line.Online access: Table of contents | Publisher description Availability: Items available for loan: Central Library (CL)Call number: 659.2 HAY (1).
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