Electronic media programming : strategies and decision making Raymond L. Carroll, Donald M. Davis.

By: Carroll, Raymond LContributor(s): Davis, Donald MSeries: McGraw-Hill series in mass communicationPublisher: New York : McGraw-Hill, c1993Description: xii, 532 p. : ill. ; 25 cmISBN: 0070102988 :Subject(s): Broadcasting -- United States -- Planning | Radio programs -- United States -- Planning | Television programs -- United States -- PlanningDDC classification: 384.54/42 Online resources: Publisher description | Table of contents
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Item type Current location Home library Collection Shelving location Call number Status Date due Barcode Item holds
Book Book Central Library (CL)
Central Library (CL)
NFIC General Stacks 621.388 CAR (Browse shelf) Available SEECS000728
Total holds: 0

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