Corporate strategy / John L. Colley, Jacqueline L. Doyle, Robert D. Hardie.
Publisher: [S.l.] : McGraw-Hill, 2001Edition: 1st edDescription: 256 p. ; 24 cmISBN: 0071372652 (hardcover); 9780071372657 (hardcover)DDC classification: 658.4012 Online resources: Amazon.com Summary: Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.4012 COL (Browse shelf) | Available | NBS6345 |
Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization.
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