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Strategic Data base Marketing

by Hughes .Arthur M.

Edition: 2ndMaterial type: Text Text; Format: print ; Literary form: Not fiction Language: English Publisher: New york Mc Graw hll 1998Availability: Items available for loan: Institute of Geographical Information Systems (IGIS)Call number: 658.8421HUG (1).
Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Hughes.

by Hughes, Arthur.

Edition: 3nd ed. Publisher: [S.l.] : McGraw-Hill, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.872 MID (1).
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