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Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 WAL (1).
Marketing strategy : planning and implementation / Orville C., Jr. Walker.

by Walker, Orville C., Jr | Boyd, Harper W., Jr | Larreche, Jean-Claude.

Edition: 2nd ed. Publisher: [S.l.] : Richard D Irwin, 1995Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 WAL (1).
Marketing management : a strategic approach with a global orientation/intl edition / Harper W. Boyd.

by Boyd, Harper W | Walker, Orville C | Larreche, Jean-Claude.

Edition: 3nd ed. Publisher: [S.l.] : Irwin/McGraw-Hill, 1998Online access: Amazon.com | Amazon customer reviews Availability: No items available : Lost (1).
Marketing management / John Mullins.

by Mullins, John | Boyd, Jr. Harper W | Walker, Orville C | Larreche, Jean-Claude.

Publisher: [S.l.] : McGraw Hill Higher Education, 2004Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 MUL (1).
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