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Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind.

by Wind, Yoram (Jerry) | Mahajan, Vijay.

Publisher: [S.l.] : FT Press, 2001Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 WIN (1).
Digital marketing, global strategies from the world's leading experts

by Wind, Jerry Mahajan, Vijay.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NEW YORK JOHN WILEY & SONS 2001Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8 WIN (1).
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