Competing on value : bridging the gap between brand and customer value / Stan Maklan.
Series: Ft: Publisher: [S.l.] : Financial Times/Prentice Hall, 1998Description: 288 p. ; 25 cmISBN: 0273631055; 9780273631057DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Book
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Central Library (CL) | Central Library (CL) | 658.827 KNO (Browse shelf) | Available | NBS4437 |
Total holds: 0
Hardcover.
Where brands have traditionally been associated with individual product lines, the authors assert that the concept of the brand needs to both reflect and be carried by the whole organization. Today, customer value is created in a context of long term partnerships formed to achieve customized solutions, process reengineering, risk sharing, and supply chain optimization.
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