Customer behavior : consumer behavior and beyond / Jagdish N. Sheth.
Publisher: [S.l.] : Harcourt Brace College Publishers, 1998Description: 799 p. ; 27 cmISBN: 003098016X; 9780030980169Subject(s): Consumer issues | Consumerism | Management & management techniques | Market research | Sales & marketing | Consumer satisfaction | Consumers' preferences | Consumer Behavior | Business & Economics | Business / Economics / Finance | Business/Economics | Business & Economics / Marketing / Research | Marketing - Research | General | Marketing - General | Consumer satisfaction | Consumers' preferences | Management TechniquesDDC classification: 658.8342 Online resources: Amazon.com | Amazon customer reviews Summary: This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
Central Library (CL) | Central Library (CL) | 658.8342 SHE (Browse shelf) | Available | NBS3746 |
Hardcover.
This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
There are no comments on this title.