Competitive marketing : a strategic approach / John O'Shaughnessy.
Publisher: [S.l.] : Intl Thomson Business Press, 1995Edition: 3 Sub edDescription: 768 p. ; 25 cmISBN: 0415093171; 9780415093170DDC classification: 658.8 Online resources: Amazon.com | Amazon customer reviews Summary: This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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Central Library (CL) | Central Library (CL) | 658.8 SHA (Browse shelf) | Available | NBS1569 |
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Hardcover.
This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.
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