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Strategic marketing / D Cravens.

by Cravens, D | Piercy, Nigel.

Edition: 8th ed. Publisher: [S.l.] : McGraw Hill Higher Education, 2005Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 CRA (2). Lost (1).
Market-led strategic change, second edition : transforming the process of going to market / Nigel F. Piercy.

by Piercy, Nigel F.

Edition: 2nd ed. Publisher: [S.l.] : Butterworth-Heinemann, 1998Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 PIE (1).
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