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Strategic marketing management, second edition / Carol H. Anderson.

by Anderson, Carol H | Vincze, Juli.

Edition: 2nd ed. Publisher: [S.l.] : Houghton Mifflin Harcourt (HMH), 2003Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.8 AND (1).
Strategic marketing management theory / Carol H. Anderson.

by Anderson, Carol H | Vincze, Juli.

Edition: 1st ed. Publisher: [S.l.] : Houghton Mifflin Company, 1999Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.802 AND (1).
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