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Gamification by design : implementing game mechanics in web and mobile apps implementing game mechanics in web and mobile apps Gabe Zichermann and Christopher Cunningham.

by Zichermann, Gabe, 1974- | Cunningham, Christopher.

Edition: 1st. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sebastopol, Calif. : O'Reilly Media, 2011Availability: Items available for loan: Central Library (CL)Call number: 006.7 ZIC (1).
Subliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) Dave Lakhani.

by Lakhani, Dave.

Publisher: Hoboken, N.J. : John Wiley & Sons, c2008Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Military College of Signals (MCS)Call number: 658.8 LAK (1).
The art of cause marketing : how to use advertising to change personal behavior and public policy / Richard Earle.

by Earle, Richard.

Edition: 1st ed. Publisher: [S.l.] : McGraw-Hill, 2002Online access: Amazon.com | Amazon customer reviews Availability: Items available for loan: Central Library (CL)Call number: 658.5 EAR (1).
Motivational marketing , how to effectively motivate your prospects to buy now, buy more, and tell their friends tool

by Imbriale, Robert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA JOHN WILEY & SONS 2007Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 658.8342 IMB (1).
Life after the 30- second spot, energize your brand with a bold mix of alternatives to traditional advertising

by Jaffe, Joseph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA JOHN WILEY & SONS 2005Availability: Items available for loan: College of Electrical & Mechanical Engineering (CEME)Call number: 659.1 JAF (1).
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