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Strategic Brand Management : Building,Measuring,and Managing Brand Equity

by Kevin Lane Keller.

Publisher: Prentice hall New Jersey 1998Availability: Items available for loan: Central Library (CL)Call number: 658.827 KEL (3).
Strategic Brand Management Kevin Lane Keller

by Kevin Lane Keller.

Material type: Text Text; Format: print ; Literary form: Not fiction Availability: Items available for loan: Central Library (CL)Call number: 658.827 KEL 2013 (1).
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