Understanding customers / Chris Rice.
Material type:
TextSeries: Understanding customersMarketing series (London, England)NBSStudent: Publisher: Oxford ; Boston : Butterworth-Heinemann, 1997Edition: 2nd edDescription: vi, 312 p. : ill. ; 24 cm. PBISBN: 0750623225Subject(s): Consumer behavior | Marketing -- Social aspectsDDC classification: 658.8342 RIC 1997 LOC classification: HF5415.32 | .R53 1997Online resources: Publisher description | Table of contents
| Item type | Current location | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Book
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Central Library (CL) | Central Library (CL) | NFIC | General Stacks | 658.8342 RIC 1997 (Browse shelf) | Available | NBSD-2794 |
Total holds: 0
Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
"Published on behalf of the Chartered Institute of Marketing."
Includes bibliographical references (p. 307-308) and index.
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