000			01773nam a2200265 a 4500
001			ASIN0072990546
005			20170105102903.0
008			131021s2005 xxu eng d
020			_a0072990546 (paperback)
020			_a9780072990546 (paperback)
040			_a0
050	0	4	_aHD30.3
082	0	4	_a658.45
100	1		_aArgenti, Paul.
245	1	0	_aCorporate communication / _cPaul Argenti.
250			_a4th ed.
260			_a[S.l.] : _bMcGraw-Hill/Irwin, _c2005.
300			_a288 p. ; _c23 cm.
520			_aArgenti’s Corporate Communication was the first text to tackle this subject, and now in its Fourth Edition, it remains the most comprehensive book in this field. Corporate Communications describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years––mistrust and skepticism of corporate entities is high, as are expectations that companies will “give back” to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition.
650		0	_aBusiness communication
650		0	_aCommunication in management
650		0	_aCommunication in organizations
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072990546/chopaconline-20
942			_2ddc _cBK
999			_c14722 _d14722