000			01396 a2200181 4500
999			_c173072 _d173072
003			Nust
005			20170118102923.0
008			170118b xxu||||| |||| 00| 0 eng d
020			_a0071167226
020			_a9780071167222
040			_c0
082			_a381.41
100	1		_aSchaffner.
245	1	0	_aFood marketing _cSchaffner, David J. _ban international perspective
260			_a[S.l.] : _bMcGraw-Hill Education, _c1998.
300			_a1 v. (unpaged)
500			_aPaperback.
520			_aThis is appropriate for a first course in agricultural marketing. It has a managerial orientation in terms of branded products, industrial marketing, and commodity marketing. International examples are used to provide a truly global perspective to the food system. A driving philosophy for success in the food system is Total Quality Management, where all members--producers, processors, manufacturers, distributors, retailers, and food service outlets-understand that they are both suppliers and buyers and that the final quality of the consumer product depends on the actions of all people in the food system. To work together successfully, all food system members need a basic knowledge of the different areas and different types of marketing: commodity, industrial, food service, and consumer, which this book offers.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071167226/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071167226
942			_cBK _k381.41 SCH _2ddc