000 00642 a2200193 4500
003 NUST
005 20221213151338.0
010 _a 96045088
040 _cNust
082 0 0 _a302.2322,VIV
100 1 _aVivian, John.
_937596
245 1 4 _aThe media of mass communication /
_cJohn Vivian.
250 _a Eighth edition.
260 _a Islamabad:
_b National Book Foundations
_cc2008.
300 _axviii, 526 p. :
_bill. (some col.), col. map ;
_c26 cm.
505 _aPart-1: The Mass Media (Page-1), Part-2: Mass Messages (Page-225), Part-3: Mass Media Issues (Page-347).
650 0 _aMass media.
_9116
942 _2ddc
_cBK
_k302.2322,VIV
999 _c178627
_d178627