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| 082 | 0 | 0 | _a658.8,MEH |
| 100 | 1 |
_aHehman, Raymond D. _9110743 |
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| 245 | 1 | 0 |
_aProduct management : _bmarketing in a changing environment / _cRaymond D. Hehman. |
| 260 |
_aHomewood, Ill. : _bDow Jones-Irwin, _cc1984. |
||
| 300 |
_aviii, 181 p. : _bill. ; _c24 cm. |
||
| 505 | _aThe Product Manager Concept (Page-1), Product Positioning (Page-9), Sales Forecasting (Page-21), Promotion Planning (Page-39), The Product Manager and the agency (Page-51), Marketing Research and the Product Manager (Page-63), Product Budgeting Control (Page-69), Putting Together Marketing Plans (Page-107), Final Thoughts (Page-129). | ||
| 650 | 0 |
_aMarketing. _97291 |
|
| 650 | 0 | _aProduct management. | |
| 942 |
_2ddc _cBK |
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_c184929 _d184929 |
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