| 000 | 00726 a2200169 4500 | ||
|---|---|---|---|
| 003 | Nust | ||
| 005 | 20230322133342.0 | ||
| 040 | _cNust | ||
| 082 | _a659.1,CAS | ||
| 100 |
_aHerbert N. Casson _9111080 |
||
| 245 |
_aA complete advertising course / _cHerbert N. Casson |
||
| 260 |
_aLondon _bThe Effincay magzine _c1958 |
||
| 300 | _a255 | ||
| 505 | _aThe Goods (Page-9), The Customer (Page-27), The Advertisement (Page-46), The Copy (Page-66), The Headline (Page-87), The Illustration (Page-107), The Offer (Page-127), Type and Lay-Out (Page-147) The Medium (Page-170), Size and Position (Page-192), The Follow –up (Page-212), The Profits (Page-233). | ||
| 650 |
_aA complete advertising course _9111081 |
||
| 942 |
_2ddc _cBK |
||
| 999 |
_c185015 _d185015 |
||