000			01439 a2200289 4500
003			Nust
005			20170207154047.0
010			_a 2007041571
020			_a0470243368 (cloth/cd-rom)
020			_a9780470243367 (cloth/cd-rom)
035			_a(OCoLC)173809120
035			_a(OCoLC)ocn173809120
040			_cNust
082	0	0	_a658.8
100	1		_aLakhani, Dave,
245	1	0	_aSubliminal persuasion :influence & marketing secrets they don't want you to know -(E-BOOK) _cDave Lakhani.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2008.
300			_axxii, 202 p. ; _c23 cm. + _e1 CD-ROM (4 3/4 in.)
505	0		_aCreating message contagion -- Leverage applied propaganda -- Position and package your legend -- Control the emotion and the content -- Get a real endorsement -- Understand beliefs and true believers -- Harness the power of the people's media -- Deliver the experience -- The subliminal power of words -- Creating a cult following -- Seduction.
650		0	_aMarketing _xPsychological aspects.
650		0	_aSubliminal advertising.
650		0	_aSubliminal projection.
651			_aE-BOOK
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0814/2007041571-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-d.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0801/2007041571-t.html
942			_2ddc _cBK
999			_c192955 _d192955