000			02156 a2200289 4500
003			Nust
005			20170207165830.0
010			_a 2009000836
020			_a0470458429
020			_a9780470458426
035			_a(OCoLC)ocn262426853
040			_cNust
082	0	0	_a658.872
100	1		_aComm, Joel.
245	1	0	_aTwitter power :(E-BOOK) _bhow to dominate your market one tweet at a time / _cJoel Comm.
260			_aHoboken, N.J. : _bWiley, _cc2009.
300			_axix, 245 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505			_aChapter 1: An Introduction to the Social Media Landscape 1 Chapter 2: What Is Twitter and Why Is It So Powerful? 22 Chapter 3: Getting Started the Right Way on Twitter 29 Chapter 4: Building a Following on Twitter 67 Chapter 5: The Art of the Tweet 92 Chapter 6: The Magic of Connecting with Customers on Twitter 121 Chapter 7: Leveraging Twitter for Team Communication 13 Chapter 8: Using Twitter to Help Build Your Brand 142 Chapter 9: Leveraging the Power of Twitter to Drive Behavior in Your Followers 163 Chapter 10: Beyond Twitter.com: Third-Party Tools You Will Want to Know 187 Chapter 11: Building Powerful Solutions on Top of the Twitter Platform 199 Chapter 12: Play Nice: Legal Considerations 207 Chapter 13: Putting It All Together: A 30-Day Plan for Dominating Twitter 212 Chapter 14: Power Twitterers 222
520			_aIn Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers.
650		0	_aBusiness communication.
650		0	_aInternet marketing.
650		0	_aOnline social networks.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0914/2009000836-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0914/2009000836-d.html
856	4	2	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0914/2009000836-t.html
942			_2ddc _cBK
999			_c213241 _d213241