| 000 | 00999 a2200229 4500 | ||
|---|---|---|---|
| 003 | Nust | ||
| 005 | 20170207165831.0 | ||
| 020 | _a0230508898 | ||
| 020 | _a0230508898 | ||
| 020 | _a9780230508897 | ||
| 040 | _cNust | ||
| 100 | 1 | _aChevalier, Michel. | |
| 245 | 1 | 0 |
_aPro logo (E-BOOK) _h[Elektronisk resurs] : _bBrands as a factor of progress / _cMichel Chevalier, Gerald Mazzalovo. |
| 260 |
_aBasingstoke, _bPalgrave Macmillan, _c2003. |
||
| 300 | _a304 p. | ||
| 500 | _aOriginally published in: 2003. | ||
| 505 | 0 | _aIntroduction PART 1: THE WORLD OF BRANDS What is a Brand? Anti-Brand Communication From Value to Progress PART 2: BRAND MANAGEMENT Brand Identity The Brand Lifecycle and the Global Dimension The Brand Audit PART 3: THE ROLE OF THE CONSUMER Consumers' Behaviour Consumers' Power Structured Consumer Action Conclusion: Brands and Globalization. | |
| 650 | 7 | _aBusiness and Management. | |
| 650 | 7 | _aSales & marketing management. | |
| 651 | _aE-Book | ||
| 700 | 1 | _aMazzalovo, Gerald. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c213311 _d213311 |
||