000			01918cam a22004697a 4500
999			_c233327 _d233327
001			17409336
003			Nust
005			20180117090025.0
008			120731s2013 ohua b 001 0 eng
010			_a 2012945620
020			_a9781111580216 (hbk)
020			_a1111580219 (hbk)
035			_a(OCoLC)ocn827949462
040			_aAU@ _beng _cAU@ _dOCLCO _dYDXCP _dH9Z _dCNCEN _dOCLCF _dOCLCQ _dXBM _dDLC
042			_alccopycat
050	0	0	_aHF5415.123 _b.S54 2013
082	0	4	_a658.8/2 _222
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion, and other aspects of integrated marketing communications / _cTerence A. Shimp, University of South Carolina, J. Craig Andrews, Marquette University.
250			_a9th ed.
260			_aMason, Ohio : _bSouth-Western Cengage Learning, _c©2013.
300			_axxii, 729 pages : _billustrations (some color) ; _c29 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aPrevious ed. published in 2010.
504			_aIncludes bibliographical references and index.
650		0	_aCommunication in marketing _vTextbooks.
650		0	_aSales promotion _vTextbooks.
650		0	_aAdvertising _vTextbooks.
650		0	_aDirect marketing _vTextbooks.
650		7	_aAdvertising. _2fast _0(OCoLC)fst00797511
650		7	_aCommunication in marketing. _2fast _0(OCoLC)fst00870196
650		7	_aDirect marketing. _2fast _0(OCoLC)fst00894544
650		7	_aSales promotion. _2fast _0(OCoLC)fst01103868
655		7	_aTextbooks. _2fast _0(OCoLC)fst01423863
700	1		_aAndrews, J. Craig.
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2ddc _cBK