000			01639cam a2200373 a 4500
001			17117730
003			OSt
005			20180117085950.0
008			120112s2013 njua b 001 0 eng
010			_a 2012001324
020			_a9780205029587 (pbk.)
020			_a0205029582 (pbk.)
035			_a(OCoLC)ocn772774161
040			_aDLC _beng _cDLC _dYDX _dYDXCP _dBWX _dDLC
042			_apcc
050	0	0	_aP90 _b.V53 2013
082	0	0	_a302.23 _223
100	1		_aVivian, John.
245	1	4	_aThe media of mass communication / _cJohn Vivian.
250			_a11th ed.
260			_aUpper Saddle River, N.J. : _bPearson, _cc2013.
300			_axxxvi, 478 p. : _bill. (some col.) ; _c28 cm.
504			_aIncludes bibliographical references and index.
505	0		_aMass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.
650		0	_aMass media.
650		0	_aMass media _xTechnological innovations.
650		0	_aMass media _xSocial aspects.
650		0	_aCommunication _xTechnological innovations.
650		0	_aMass media and culture.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c2836 _d2836