000 01269pam a2200325 a 4500
001 1106241
003 OSt
005 20211208153007.0
008 930318s1993 nyua b 001 0 eng
010 _a 93015395
020 _a0471572268 (acidfree paper) :
_c$27.95
038 _aKhadija
040 _aDLC
_cDLC
_dDLC
050 0 0 _aHF5415.153
_b.T48 1993
082 0 0 _a658.575
_220
_bTHO
100 1 _aThomas, Robert J.,
_d1944-
_935841
245 1 0 _aNew product development :
_bmanaging and forecasting for strategic success /
_cRobert J. Thomas.
260 _aNew York :
_bJ. Wiley,
_cc1993.
300 _axiv, 352 p. :
_bill. ;
_c26 cm.
440 4 _aThe Portable MBA series
_935842
504 _aIncludes bibliographical references (p. 319-338) and indexes.
563 _aPaper Back
650 0 _aNew products
_xManagement.
_986116
650 0 _aNew products
_xMarketing
_xForecasting.
_986117
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/description/wiley034/93015395.html
856 4 _3Table of Contents
_uhttp://www.loc.gov/catdir/toc/onix05/93015395.html
906 _a7
_bcbc
_corignew
_d1
_eocip
_f19
_gy-gencatlg
942 _2ddc
_cBK
999 _c31567
_d31567