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005 20180116171004.0
008 140311s2014 njua b 001 0 eng d
010 _a 2014935519
015 _aGBB480557
_2bnb
016 7 _a016814312
_2Uk
020 _a9781118893173
_q(paperback)
020 _a1118893174
_q(paperback)
035 _a(OCoLC)ocn885445493
040 _aUKMGB
_beng
_cUKMGB
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042 _alccopycat
050 0 0 _aQA76.9.D343
_bB76 2014
082 0 4 _a006.3 BRO
_223
100 1 _aBrown, Meta S.,
_eauthor.
_98099
245 1 0 _aData mining for dummies /
_cby Meta S. Brown.
264 1 _aHoboken, NJ :
_bJohn Wiley & Sons,
_c[2014].
300 _axiv, 382 pages :
_billustrations ;
_c24 cm.
336 _atext
_btxt
_2rdacontent
336 _astill image
_bsti
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 1 _aFor dummies
504 _aIncludes bibliographical references and index.
505 0 _aCatching the data-mining train -- A day in your life as a data miner -- Teaming up to reach your goals -- Learning the laws of data mining -- Embracing the data-mining process -- Planning for data-mining success -- Gearing up with the right software -- Digging into your data -- Making new data -- Ferreting out public data sources -- Buying data -- Getting familiar with your data -- Dealing in graphic detail -- Showing your data who's boss -- Your exciting career in modeling -- Data mining using classic statistical methods -- Mining data for clues -- Expanding your horizons -- Ten great resources for data miners -- Ten useful kinds of analysis that complement data mining.
520 _aIf you think of data as raw material, the information that you can refine can give you the power to make informed decisions. Discover how data mining can help you push your company to the top. Brown gives you common-sense steps to achieve data mining success.
650 0 _aData mining.
_9967
650 0 _aConsumer behavior
_xResearch.
_98100
650 0 _aMarketing research.
_98101
650 0 _aAdvertising
_xResearch.
_98102
830 0 _a--For dummies.
_98103
856 4 2 _3Contributor biographical information
_uhttps://www.loc.gov/catdir/enhancements/fy1617/2014935519-b.html
856 4 2 _3Publisher description
_uhttps://www.loc.gov/catdir/enhancements/fy1617/2014935519-d.html
856 4 1 _3Table of contents only
_uhttps://www.loc.gov/catdir/enhancements/fy1617/2014935519-t.html
906 _a7
_bcbc
_ccopycat
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK