| 000 | 01403 a2200349 4500 | ||
|---|---|---|---|
| 020 | _a0844236748 | ||
| 020 | _a9780844236742 | ||
| 082 | 0 | 4 | _a658.8342 |
| 090 |
_c131 _d131 |
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| 100 | 1 | _aBerkman, Harold W. | |
| 245 | 1 | 0 |
_aConsumer behavior / _cHarold W. Berkman. |
| 260 |
_a[S.l.] : _bNTC Business Books, _c1997. |
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| 300 |
_a626 p. ; _c24 cm. |
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| 500 | _aHardcover. | ||
| 520 | _aBased on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making. | ||
| 650 | 4 | _aConsumer issues. | |
| 650 | 4 | _aMarket research. | |
| 650 | 4 | _aSales & marketing. | |
| 650 | 4 | _aConsumer Behavior. | |
| 650 | 4 | _aBusiness & Economics. | |
| 650 | 4 | _aBusiness / Economics / Finance. | |
| 650 | 4 | _aBusiness/Economics. | |
| 650 | 4 | _aBusiness & Economics / Marketing / Research. | |
| 650 | 4 | _aMarketing - Research. | |
| 650 | 4 | _aConsumer Behavior - General. | |
| 650 | 4 | _aSocial Issues, Services & Welfare. | |
| 700 | 1 | _aLindquist, Jay D. | |
| 700 | 1 | _aSirgy, M. Joseph. | |
| 856 | 4 | 0 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0844236748/chopaconline-20 |
| 856 | 4 | 0 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0844236748 |
| 942 |
_aNBS _cBK _k658.8342 BER |
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| 999 |
_c342707 _d342707 |
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