000			01710 a2200421 4500
020			_a0030211085
020			_a9780030211089
082	0	4	_a658.8342
090			_c132 _d132
100	1		_aBlackwell, Roger D.
245	1	0	_aConsumer behavior / _cRoger D. Blackwell.
250			_a9th ed.
260			_a[S.l.] : _bSouth-Western College Pub, _c2000.
300			_a570 p. ; _c28 cm.
500			_aHardcover.
520			_aThis text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
650		4	_aBusiness/Economics.
650		4	_aSocial Issues, Services & Welfare.
650		4	_aConsumer issues.
650		4	_aConsumerism.
650		4	_aFinance & accounting.
650		4	_aMarket research.
650		4	_aTextbooks.
650		4	_aBusiness & Economics.
650		4	_aConsumer behavior.
650		4	_aMarketing research.
650		4	_aBusiness & Economics / Consumer Behavior.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aConsumer Behavior - General.
650		4	_aMarketing - Research.
650		4	_aConsumer behavior.
650		4	_aMarketing research.
700	1		_aMiniard, Paul W.
700	1		_aEngel, James F.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030211085/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0030211085
942			_aNBS _cBK _k658.8342 BLA
999			_c342708 _d342708