000			01655 a2200337 4500
020			_a0471552542
020			_a9780471552543
082	0	4	_a658.83
090			_c202 _d202
100	1		_aAaker, David A.
245	1	0	_aMarketing research / _cDavid A. Aaker.
250			_a5 Sub ed.
260			_a[S.l.] : _bJohn Wiley & Sons Inc, _c1995.
300			_a800 p. ; _c26 cm.
500			_aPaperback.
520			_aThis revised and updated edition maintains the emphasis on practical applications, and includes numerous case studies and special coverage of advanced topics in data analysis. It features an introduction to the international marketing research perspective that highlights the differences between domestic and international research, and provides solutions to handle problems that are unique to multi-country research. The new edition also contains fresh material on brand equity, customer satisfaction, total quality management, faxes, E-mail surveys and on-line databases.
650		4	_aMarket research.
650		4	_aMarketing Research.
650		4	_aBusiness & Economics.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness/Economics.
650		4	_aBUSINESS & ECONOMICS / Advertising & Promotion.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aMarketing - Research.
650		4	_aSales & Marketing.
700	1		_aKumar, V.
700	1		_aDay, George S.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0471552542/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0471552542
942			_aNBS _cBK _k658.83 AAK
999			_c342775 _d342775