000			01782 a2200373 4500
020			_a0030331013
020			_a9780030331015
082	0	4	_a658.83
090			_c204 _d204
100	1		_aChurchill, Gilbert A.
245	1	0	_aMarketing research : _bmethodological foundations eighth edition / _cGilbert A. Churchill.
250			_a8th ed.
260			_a[S.l.] : _bSouth-Western College Pub, _c2001.
300			_a1006 p. ; _c26 cm.
490	1		_aThe harcourt series in marketing.
500			_aHardcover.
520			_aThis market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students’ conceptual and practical understanding of marketing research. It may be used for both upper-division undergraduate and graduate level courses
650			_aBusiness/Economics
650			_aBusiness, Accounting & Vocational: Textbooks & Study Guides
650			_aEconomics, finance, business & management
650			_aMarket research
650			_aResearch methods: general
650			_aBusiness / Economics / Finance
650			_aBusiness & Economics
650			_aMarketing research
650			_aBusiness & Economics / Marketing / Research
650			_aMarketing - Research
650			_aMarketing research
700			_aIacobucci, Dawn
830			_aThe harcourt series in marketing
856			_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0030331013/chopaconline-2
856			_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=003033101
942			_aNBS _cBK _k658.83 CHU
999			_c342777 _d342777