| 000 | 02613 a2200505 4500 | ||
|---|---|---|---|
| 020 | _a0071361146 | ||
| 020 | _a9780071361149 | ||
| 082 | 0 | 4 | _a658.8302854678 |
| 090 |
_c225 _d225 |
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| 100 | 1 | _aGrossnickle, Joshua. | |
| 245 | 1 | 4 |
_aThe handbook of online marketing research : _bknowing your customer using the net / _cJoshua Grossnickle. |
| 250 | _a1st ed. | ||
| 260 |
_a[S.l.] : _bMcGraw-Hill, _c2000. |
||
| 300 |
_a433 p. ; _c24 cm. |
||
| 500 | _aHardcover. | ||
| 520 | _aThe Handbook of Online Marketing Research examines all the latest techniques and trends used to conduct online research, including how to leverage existing sources, online chat-based sessions, email feedback, online focus groups, and much more. Now, just like larger companies, small– and medium–sized companies can learn vital information like the age, gender, and income of its users, and how they respond to different aspects of the products and those of its competitors. With the advent of the Internet, companies of all sizes and budgets can conduct online market research and access all the information they need to know to stay ahead of the competition. This book demonstrates how both large and small companies can take proven traditional market research techniques and adapt them to the Web. The result is an affordable means for businesses to understand their online customers' nee | ||
| 650 | _aBusiness/Economi | ||
| 650 | _aComputer Books: Internet Gener | ||
| 650 | _aSales & Marketi | ||
| 650 | _aComputer Networ | ||
| 650 | _aMarketing Resear | ||
| 650 | _aE-commerce: business aspec | ||
| 650 | _aInternet guides & online servic | ||
| 650 | _aMarket resear | ||
| 650 | _aBusiness / Economics / Finan | ||
| 650 | _aBusiness & Economi | ||
| 650 | _aInternet - Gener | ||
| 650 | _aMarketing - Gener | ||
| 650 | _aComputer network resourc | ||
| 650 | _aDatabas | ||
| 650 | _aInternet marketi | ||
| 650 | _aMarketi | ||
| 650 | _aAdvertising & Promoti | ||
| 650 | _aBusiness & Economics / E-Commerce / Gener | ||
| 650 | _aBusiness & Economics / E-Commerce / Internet Marketi | ||
| 650 | _aBusiness & Economics / Marketing / Gener | ||
| 650 | _aBusiness & Economics / Marketing / Resear | ||
| 650 | _aE-Commerce - Internet Marketi | ||
| 650 | _aMarketing - Resear | ||
| 650 | _aData processi | ||
| 700 | _aRaskin, Oliv | ||
| 856 |
_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071361146/chopaconline |
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| 856 |
_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071361 |
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| 942 |
_aNBS _cBK _k658.8302854678 |
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| 999 |
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