000			01730 a2200397 4500
020			_a0072537140
020			_a9780072537147
082	0	4	_a658.8342
090			_c231 _d231
100	1		_aArnould, Eric J.
245	1	0	_aConsumers / _cEric J Arnould.
250			_a2nd ed.
260			_a[S.l.] : _bMcGraw-Hill/Irwin, _c2003.
300			_a896 p. ; _c26 cm.
500			_aHardcover.
520			_aConsumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples.
650		4	_aBusiness/Economics.
650		4	_aBusiness, Accounting & Vocational: Textbooks & Study Guides.
650		4	_aConsumer Behavior.
650		4	_aMarket research.
650		4	_aSales & marketing.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aConsumer Behavior - General.
650		4	_aUnited States.
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aMarketing - Research.
650		4	_aConsumer behavior - United States.
650		4	_aConsumer behavior.
700	1		_aPrice, Linda.
700	1		_aZinkhan, George M.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0072537140/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0072537140
942			_aNBS _cBK _k658.8342 ARN
999			_c342804 _d342804