000			01372 a2200289 4500
020			_a0071121110
020			_a9780071121118
090			_c259 _d259
100	1		_aPeter, J.Paul.
245	1	0	_aConsumer behavior and marketing strategy / _cJ.Paul Peter.
250			_a6th International student edition ed.
260			_a[S.l.] : _bMcGraw-Hill Publishing Co., _c2001.
300			_a576 p.
490	1		_aMcgraw-hill/irwin series in marketing.
500			_aPaperback.
520			_aThis text provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. It also provides the "Wheel of Consumer Analysis", a tool to help readers understand how consumer affect and cognition, consumer behaviour, consumer environment and marketing strategies interact.
650		4	_aSales & Marketing.
650		4	_aMarket research.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aConsumer behavior.
650		4	_aMarketing.
700	1		_aOlson, Jerry C.
830		0	_aMcgraw-hill/irwin series in marketing.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0071121110/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0071121110
942			_aNBS _cBK _k658.8342 PET
999			_c342830 _d342830