000			02116 a2200433 4500
020			_a003098016X
020			_a9780030980169
082	0	4	_a658.8342
090			_c262 _d262
100	1		_aSheth, Jagdish N.
245	1	0	_aCustomer behavior : _bconsumer behavior and beyond / _cJagdish N. Sheth.
260			_a[S.l.] : _bHarcourt Brace College Publishers, _c1998.
300			_a799 p. ; _c27 cm.
500			_aHardcover.
520			_aThis text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.
650		4	_aConsumer issues.
650		4	_aConsumerism.
650		4	_aManagement & management techniques.
650		4	_aMarket research.
650		4	_aSales & marketing.
650		4	_aConsumer satisfaction.
650		4	_aConsumers' preferences.
650		4	_aConsumer Behavior.
650		4	_aBusiness & Economics.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness/Economics.
650		4	_aBusiness & Economics / Marketing / Research.
650		4	_aMarketing - Research.
650		4	_aGeneral.
650		4	_aMarketing - General.
650		4	_aConsumer satisfaction.
650		4	_aConsumers' preferences.
650		4	_aManagement Techniques.
700	1		_aMittal, Banwari.
700	1		_aNewman, Bruce I.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/003098016X/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=003098016X
942			_aNBS _cBK _k658.8342 SHE
999			_c342833 _d342833