000			01665 a2200397 4500
020			_a0273643096
020			_a9780273643098
082	0	4	_a380
090			_c278 _d278
100	1		_aChaffey, Dave.
245	1	0	_aInternet marketing : _bstrategy, implementation and practice / _cDave Chaffey.
260			_a[S.l.] : _bFinancial Times Management, _c2000.
300			_a528 p. ; _c24 cm.
500			_aPaperback.
520			_aThis text is a comprehensive guide to how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory and concepts together with emerging academic literature, the book details a structured approach to applying the Internet for marketing.
650		4	_aBusiness/Economics.
650		4	_aE-commerce.
650		4	_aEconomics, Finance, Business and Industry.
650		4	_aInternet.
650		4	_aMarket research.
650		4	_aResearch methods: general.
650		4	_aSales & Marketing.
650		4	_aBusiness & Economics.
650		4	_aInternet - General.
650		4	_aMarketing - Research.
650		4	_aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Commerce)
650		4	_aBusiness & Economics / Marketing / General.
650		4	_aCOMPUTERS / Internet / General.
650		4	_aInternet marketing.
700	1		_aMayer, Richard.
700	1		_aJohnston, Kevin.
700	1		_aEllis-Chadwick, Fiona.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273643096/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273643096
942			_aNBS _cBK _k658.84 CHA
999			_c342848 _d342848