000			02040 a2200397 4500
020			_a0521776988
020			_a9780521776981
082	0	4	_a658.84
090			_c279 _d279
100	1		_aMay, Paul.
245	1	4	_aThe business of ecommerce : _bfrom corporate strategy to technology / _cPaul May.
260			_a[S.l.] : _bCambridge University Press, _c2000.
300			_a288 p. ; _c23 cm.
490	1		_aBreakthroughs in application development.
500			_aPaperback.
520			_aThe Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.
650		4	_aComputer Books: General.
650		4	_aManagement & Business: General.
650		4	_aComputing & information technology.
650		4	_aE-commerce: business aspects.
650		4	_aObject-oriented programming (OOP)
650		4	_aBusiness / Economics / Finance.
650		4	_aComputers.
650		4	_aElectronic commerce.
650		4	_aInternet.
650		4	_aBusiness & Economics / E-Commerce / Internet Marketing.
650		4	_aCOMPUTERS / Programming / Object Oriented.
650		4	_aComputers / Electronic Commerce.
650		4	_aE-Commerce - Internet Marketing.
650		4	_aNetworking - General.
650		4	_aProgramming - Object Oriented Programming.
830		0	_aBreakthroughs in application development.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0521776988/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0521776988
942			_aNBS _cBK _k658.84 DAL
999			_c342849 _d342849