000			02753 a2200385 4500
020			_a0273678396
020			_a9780273678397
082	0	4	_a658.84
090			_c284 _d284
100	1		_aHollensen, Svend.
245	1	0	_aGlobal marketing : _ba decision-oriented approach / _cSvend Hollensen.
250			_a3nd ed.
260			_a[S.l.] : _bPrentice Hall, _c2004.
300			_a760 p. ; _c27 cm.
490	1		_a3rd edition.
500			_aPaperback.
520			_aComprehensive and user-friendly, Global Marketing: A Decision-Oriented Approach, 3e, by Svend Hollensen, is written from the perspective of the firm competing in international markets. Developed primarily for undergraduate and graduate courses in global/international marketing, this book will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field of global marketing. New to this Edition! Completely updated to lead you into the 21st century, other changes include: *A new section on Forces for Global Integration and Market Responsiveness (Chapter 1) *New coverage (Chapter 3) on Internationalization of SMEs and of services *A new section (Chapter 4) on Individual Competitiveness and Time-Based Competition *New Chapter 5 on International Marketing Research *A new section (Chapter 6) on the EMU and the Euro *A new section (Chapter 14) on International Mobile Marketing *Comprehensive coverage of Knowledge Management and Learning Across Borders (Chapter 19) *More extensive coverage on Global Account Management (GAM) (Chapter 20) Visit www.booksites.net/hollensen to access the Global Marketing Companion Website which includes comprehensive teaching and learning resources. Svend Hollensen is an Associate Professor at the University of Southern Denmark. His books include Marketing Management, and International Marketing Research (with Marcus Schmidt), also published with Pearson Education.
650		4	_aBusiness/Economics.
650		4	_aSales & Marketing.
650		4	_aEconomics, finance, business & management.
650		4	_aInternational business.
650		4	_aBusiness / Economics / Finance.
650		4	_aBusiness & Economics.
650		4	_aExport marketing.
650		4	_aBusiness & Economics / International / Marketing.
650		4	_aBusiness & Economics / Marketing / Multilevel.
650		4	_aInternational - Marketing.
650		4	_aMarketing - Multilevel.
650		4	_aExport marketing - Case studies.
650		4	_aExport marketing.
830		0	_a3rd edition.
856	4	0	_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0273678396/chopaconline-20
856	4	0	_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=0273678396
942			_aNBS _cBK _k658.84 HOL
999			_c342854 _d342854