000			02220 a2200409 4500
020			_a0130497576
020			_a9780130497574
082	0	4	_a658
090			_c354 _d354
100	1		_aStrauss, Judy.
245	1	0	_aE-marketing, third edition / _cJudy Strauss.
250			_a3nd ed.
260			_a[S.l.] : _bPrentice Hall, _c2002.
300			_a608 p. ; _c24 cm.
500			_aPaperback.
520			_aThis best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce. A five-part organization covers e-marketing in context, e-marketing environment, e-marketing strategy, e-marketing management, and a global perspective on e-marketing. Special topics include competitive strategies, e-marketing strategy development, marketing planning, and performance metrics; and coverage of cutting edge strategies beyond the Web—m-marketing (mobile), databases and analysis techniques, point of purchase scanning, and more. For an e-understanding of marketing and busi
650			_aBusiness/Econo
650			_aSales & Marke
650			_aMarke
650			_aE-commerce: business asp
650			_aInternet guides & online serv
650			_aSmall businesses & self-empl
650			_aBusiness / Economics / Fin
650			_aBusiness & Econo
650			_aAdvertising & Promo
650			_aBUSINESS & ECONOMICS / E-Commerce / General (see also COMPUTERS / Electronic Comm
650			_aBusiness & Economics / E-Commerce / Gen
650			_aBusiness & Economics / Home-Based Busine
650			_aHome-based Busine
650			_aInternet - Gen
650			_aInternet marke
700			_aEl-Ansary,
700			_aFrost, Ray
856			_3Amazon.com _uhttp://www.amazon.com/exec/obidos/ASIN/0130497576/chopaconli
856			_3Amazon customer reviews _uhttp://www.chopac.org/cgi-bin/tools/azrev.pl?q=01304
942			_aNBS _cBK _k658.84 STR
999			_c342921 _d342921